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I believe the ideation and wonder stage is the most pivotal part of the design process. It’s where you ask questions and learn about the problem, your audience, and even yourself.

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Logo Design for DFW Poetry
Brand Design, Merch, Concept Rachel Leite Brand Design, Merch, Concept Rachel Leite

Logo Design for DFW Poetry

Dallas–Fort Worth is a vast, diverse metroplex with a history deeper than its cowboy stereotype. Designing the DFW Poets logo was about honoring the tender inner worlds of writers while reflecting Texas’s layered cultural roots and iconic sunsets. Inspired by the warmth and introspection of the Texas sky, the two-color, block-print style logo is versatile, evocative, and built for a community-focused literary festival.

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